In 1995, Spectrum Media was invited by the Jakarta Stock Exchange and USAID to design a national public awareness campaign to promote domestic investment in the nation’s capital market. At that time, only15% of the investors in the Jakarta Stock Exchange were Indonesian the rest were foreigners. We created a robust public awareness campaign that included print, TV and Radio programs, direct communications through networks such as the Chambers of Commerce to educate Indonesians about how capital markets work. Five years later it was the reverse, 85% of the investors were Indonesian, 15% were foreign.